Graphic designing is the new face of Digital marketing that has added a contemporary flair to the advertisement profile of any brand. Graphic and communication design is a mode of communication that delivers message in a visual form and a key component to build brand awareness.

Key takeaways:

  • Build your own unique brand and its identity.
  • Conveys a message better than words.
  • Improves sale.
  • Delivers brand message.
  • Drives traffic.
  • Surpasses language barrier.

There are 2 main categories to graphic designing

User Interface Graphic Design:

User interface graphic design or digital designs are created to view on a screen. Designers who create such types of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a good digital experience for your target audience. Some examples of user interface graphic design are:

  • Web page design.
  • Theme design (WordPress, Magento,Shopify, etc.)
  • Game interfaces.
  • App design.
  • 3D modeling.

Motion Graphic Design:

Motion graphic designs were widely used by TV and film. Now, because of technological advancement, this form of art is accessible to everyone at an affordable price. It is one of the most used design formats across all digital platforms. Some examples of motion graphic designs are:

  • Digital advertisements.
  • Animated logos.
  • Trailers and presentations.
  • Promotional videos.
  • Tutorial videos.
  • Websites.
  • Banners.
  • GIFs.


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