Google’s internet advertising platform is called Google Ads. Utilizing Google Ads, you can create online advertisements that target potential customers at the exact moment they are searching for the products and services you offer.
It is a product that you can use to:
- Promote your business
- Help with the sale of goods or services
- Raise awareness
- Increase website traffic.
The search ad is the most prevalent sort of Google Advertisements ad and appears on the SERP for inquiries relating to the advertiser’s products and services. However, companies may also run display advertisements, shopping ads, YouTube ads, and other ad types using Google Ads.
Because Google Ads accounts are managed online, you may create and alter your ad campaign at any time, including your ad text, settings, and budget.
You can set your own spending restrictions and manage your own budget. You have control over your advertisement’s budget, placement, and the simplicity of determining how effective it is.